African Press Organization – APO (http://www.apo-opa.org), global leader in media relations related to Africa, announced today the opening of offices in Mumbai, India.
India has been actively promoting trade with Africa over the past few years. Trade relations between India and Africa have reached 31 billion USD in 2009 and 2010. India GDP growth is over 8% and the country is determined to reinforce its presence in the African continent.
The APO now offers Indian companies investing in Africa the possibility to use APO’s innovative communication tools. From press release distribution to virtual press conference, webcast, promotion of events and eReputation, Indian companies will be able to send their messages to targeted audiences in Africa.
“By starting this new venture in India the APO is filling an important gap in the communication landscape of Indian companies that have been boosting their commercial relation with countries in Africa. The opening of our India offices aligns with the important growth of South-South trade,” said Nicolas Pompigne-Mognard, APO Secretary General.
To manage this new office, the APO appointed Ms Rachana Chowdhary as Country Manager for India. In this position, Rachana will be responsible for setting up and expanding the local presence of the African Press Organization. Rachana has over 15 years experience in the media industry in India.
“It is crucial for Indian companies investing in Africa to communicate on their activities with the local and international audience following Africa-related issues”, said Rachana Chowdhary, newly appointed APO Country Manager for India.
The African Press Organization (www.apo-opa.org) owns a media database of 25,000 contacts and the main Africa related news online community. It partners with the world leaders in the information industry. The APO offers a complete range of media relations tools such as press releases distribution, press videoconference, webcast, events promotion, media monitoring and eReputation.
The African Press Organization provides free services to African journalists, innovative communications products to Public authorities, companies, and supports many African and International institutions in their strategic communications.