ORRA, India’s premier diamond jewellery brand has recently been featured as a case study by search engine giant Google, in India. The video feature showcases how ORRA as a brand has been able to successfully capitalize on the digital medium to increase sales as well as spread their essence of luxury to the online world. Other brands that have been featured by Google as part of their case studies in the past include Dabur, Pepsi, Kellogg’s and MTS.
Having successfully built its on ground presence with 34 retail stores across 25 cities, ORRA today has been able to truly establish its omni channel presence allowing for dedicated attention towards the changing preferences of the digital audience in India.
Commenting on the launch of the study, Mr. Vijay Jain (CEO and Director – ORRA) says, “We are elated at being selected as a part of Google’s prestigious list of case studies in India. It has definitely been a big boost to us to have our work in the digital medium recognized by the world’s largest search engine, showing us that our efforts are going in the right direction. Through effective search engine optimization we at ORRA have been able to effectively deepen penetration within the existing markets as well as reach out to a large consumer base in the tier two and tier three cities, thereby redefining the concept of luxury while staying true to the core message of the brand.”
With digital technology transforming not only the perceptions and expectations of the consumer but also the supply dynamics, going forward, ORRA aims to further capitalize on effective integration in the online space through omni-channel marketing.
One can view the entire case study at https://www.youtube.com/watch?