Mumbai, July 4, 2011: Lakshmi Vilas Bank has today introduced VISA DEBIT GOLD CARD for its premier customers. This is in addition to the classic card presently being issued by the bank. The card has a transaction limit of `50,000/- on the ATM and `1,00,000/- on the Point of Sales terminal. Each card holder will get a free personal accident insurance policy worth `2,00,000/-. The customers can also enjoy the benefits of loyalty points which can be exchanged for gifts.
The Saving bank account holders of the Bank can get this value added product if certain average balance criteria is met. There was a persistent demand from customer for higher transaction limit on the ATM and Point of Sales. With the introduction of this facility, this demand has been addressed.
The product is expected to help the Bank in its CASA mobilization efforts. About Lakshmi Vilas Bank: Lakshmi Vilas Bank has a national presence with over 1.70 million accounts through its 274 branches, spread across 15 states and 1 union territory. The Bank has a network of over 205 ATMs. The Bank’s focus is on safe banking and consistent quality support to businesses. As a full service bank, Lakshmi Vilas Bank has a wide product portfolio such as business credit, SME credit facilities, NRI Services, home loans, rental loans, education loans and online banking. The Bank also offers life insurance and general insurance products.Bank has a robust technology platform and had recently launched IMPS (Interbank Mobile Payment Service) in association with National Payments Corporation of India. We are one of the top 10 Banks in the country and the first private sector Bank in South India to launch IMPS (Interbank Mobile Payment Service).