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Mumbai, September 7, 2011: Global digital content services specialist Prime Focus Technologies (PFT) has announced the launch of an innovative new enterprise-class iPad Application. PFT will be showcasing the App at IBC2011 (Sep 9-13, Amsterdam, Hall 7, Stand 7.D20). Specifically developed to augment CLEAR™, PFT’s unified multi-platform content operations infrastructure, the App is an indispensible resource for creatives involved with content as it provides a complete creative toolkit that can be used anywhere. This creative enablement includes the ability to concurrently participate in the workflows – while on the go, thereby empowering the production of better content. It also gives senior management and the operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement.
The App is being incorporated into the operations of STAR TV, as part of PFT’s pioneering deployment for the News Corporation-owned network. The file-based solution is a combination of the CLEAR™ technology platform and supporting content services. This deployment is specifically designed to manage the broadcaster’s high volume end-to-end digital workflows and enable its transition to HD. “This is a really exciting addition to what is a truly transformational solution for content owners” said Ganesh Sankaran, COO of Prime Focus Technologies. “We have worked closely with our clients to define their needs – the need for creative enablement and greater control are recurring themes. The App will enhance the efficiencies of CLEAR™ even further, and is one of many new initiatives that we are developing to augment our offering.”
Prime Focus Technologies (PFT) provides multi-platform content operations to organisations that deal with content and are keen to exploit it across platforms. CLEAR, its unique ‘hybrid cloud’ digital content services platform provides a secure way to produce, process, manage and deliver content for revenue-generating multi-platform opportunities.
The CLEAR technology platform is backed by a full range of supporting media services to enable clients to fulfil multi-platform content operations. Services include: archiving, cataloguing, delivery, dubbing, mastering and bulk digitisation, production services and subtitling, using files to fulfil operations, enabling content owners to manage content across its lifecycle. CLEAR enhances collaboration, productivity and asset utilisation, increasing monetisation opportunities and offering time and cost savings.
Broadcasters, studios, advertisers, sports organisations, news agencies, governmental bodies, aggregators, content service providers, production companies and anyone who deals with content can benefit from using CLEAR. PFT already works with some of the largest content owners in the world, including Doordarshan, STAR TV, Eros International, IPL, BCCI, Universal, Sony, BBC and HBO. CLEAR was selected as a ‘Best of IBC2010’ by TVB Europe and was praised by the judges for its innovation and cost efficiency. PFT is part of Prime Focus (www.primefocusworld.com), a global visual entertainment services company.
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