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Eros International to bring blockbuster experience at low cost through the Mint Pod:In-Flight Entertainment at your finger tips

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Mumbai, June 7, 2011: Eros International Media Ltd (Eros International),
India’s largest integrated film studio with a film library of over 1,100
titles, has tied up with Mumbai-based technology company, IP Avenue to bring
a new revolution for in-flight entertainment. Through this association, the
Mint Pod, a 5.3″ wireless interactive hand held TV developed by IP Avenue,
will provide personalized entertainment to air travelers at a nominal fee.

Eros In-flight Entertainment Division, which provides Indian and
International programs to over 35 International airlines flying to India and
also specializes in entertaining discerning air travelers, will now
entertain passengers on a whole new level with the Mint Pod. The
light-weight wireless device would dish out a host of entertainment programs
such as blockbuster movies, fashion shows, cartoons, travel shows, laughter
shows, catering to all age groups. It has over 30 hours of content to keep
passengers entertained and occupied during their journey. The Mint Pod
allows easy browsing, fast forwards and rewinding facility.

Mint Pod is currently available for flights like Go Air where a traveler can
conveniently rent them for a nominal fee. This feature will soon be made
available in other Indian Low Cost Carriers as well as a few International
carriers. In terms of technology,  the Mint Pod’s content is encrypted,
aviation copyrighted, with the ability to listen only with help of
headphones thereby not disturbing fellow passengers.

With respect to the tie-up with IP Avenue, Mr. Prashant Gaonkar, VP In
flight Entertainment, Eros International Media Ltd said, “Presently, we are
one of the largest licensors of Indian film entertainment to a number of key
airlines including Air India, Jet Airways, British Airways, Delta, Emirates,
Kingfisher, Singapore Airlines, Lufthansa and Virgin Atlantic. We understand
that the very business model of low cost carriers doesn’t allow personalized
entertainment systems on board. Sensing opportunity in this space, we
decided to tie-up with IP Avenue and provide personalized entertainment to
passengers through their interactive Nano TV. With our library of over 1,100
film titles, we are well positioned to make low-cost air-travel a memorable
and entertaining experience for passengers.”

IP Avenue or the Internet Protocol Avenue is a technology company with its
roots spanning from New York to Mumbai. The company is involved in back
office operations, multimedia and convergence technologies. IP Avenue
recently launched ‘Mint’ (‘My Interactive Nano Tv’), which is a hand held
light-weight wireless multimedia system. With MINT Pod, IP Avenue is looking
at revolutionizing and enhancing viewing experiences in the field of sports,
security, entertainment, and aviation. Founded in January of 2008, IP Avenue
is a privately held partnership company with operations in Mumbai, Chennai
(India) New York, California (USA) and Tokyo (Japan).

About Eros International Media Ltd (Eros International)

Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code:
EROSMEDIA) is a global player within the rapidly expanding Indian media and
entertainment arena. It operates on a vertically integrated studio model
controlling content as well as distribution & exploitation across all
formats globally, including cinema, digital, home entertainment and
television syndication. Eros International is part of Eros International Plc
which is the first Indian media Company to get listed on the Alternative
Investment Market of the London Stock Exchange.

Eros International has rich experience of over three decades in establishing
a global platform for Indian cinema. The Company has a competitive advantage
through its extensive and growing movie library comprising of over 1,100
films which include Hindi, Tamil and other regional language films for home
entertainment distribution. Eros International has successfully built a
robust and dynamic business model by combining the release of new films
every year with the exploitation of a valuable film library, making it
undisputedly one of the largest content owners in the business.

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