Aims to promote e-commerce by bringing together leading ecommerce players on one platform
MUMBAI: Citibank India today announced it will host its first ever 24-hour deep discount online sale on Wednesday, December 5, 2012. Citibank credit and debit cardholders will have the opportunity to avail of unmatched deals across categories from 17 ecommerce players on a single platform, ensuring the bank’s digitally savvy customers are the first to experience such a proposition in India.
Citibank India has been known for bringing digitalization and innovation to the Indian payments market and this latest offering, a single-day online sale event branded ‘OMG! Sale’, is expected to facilitate the growth of e-tailing in the country. Discounts on ‘OMG! Sale’ will average around 30% and extend up to 60% on certain products and services.
“Volume growth on our payment gateway is strong, demonstrating the proliferation of online consumer commerce in India. Market research also indicates e-tailing in India is growing faster than any other Asia Pacific market with consumers becoming more discerning and demanding better deals. Encouraged by these early growth patterns, we believe market-first initiatives such as the ‘OMG! Sale’ will help promote e-tailing in India,” says Muge Yuzuak, MD & Head of Payments, Citibank India.
Ahead of the December festivities, Citibank cardholders will be able to take advantage of the best deals and EMI propositions across electronics, apparel, high-end lifestyle, travel, baby care, gifts, wellness, home décor and furniture during the one-day ‘OMG! Sale’.
”Citi continuously strives to provide market-first innovations to its customers and the ‘OMG! Sale’, which brings together leading ecommerce players on one platform, is an example of our unique program offerings. We will be leveraging micro-blogging sites, mobile advertising and driving viral content on social platforms to engage with our digitally savvy customers,” says Sanjeev Kapur, Chief Marketing Officer, Citibank India.
Citibank India has tied up with indiatimes.com, ebay.in, snapdeal.com, indiaplaza.com, zoomin.com, yebhi.com, zovi.com, excluzen.com, highstreetlabels.com, goibibo.com, babyoye.com, firstcry.com, hoopos.com, indiangiftsportal.com, goodlife.com, pepperfry.com and myntra.com. The platform that brings together 17 of the leading e-tailers in India is https://www.online.citibank.co.in/omgsale.htm.
Committed to India for over 110 years, Citi takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence in India spans 42 branches across 30 cities and over 700 ATMs. With around US$4 billion capital invested, Citi is amongst the single largest foreign direct investors in the financial services industry in India and offers consumers and institutions a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management. Citi is an employer of choice to approximately 7,700 employees in India. In line with our commitment to make a positive difference in the communities we work, Citi India’s citizenship program targets its strategic efforts in the priority focus areas of Financial Capability & Asset Building, Microfinance, Enterprise Development, and Youth, Education & Livelihoods.
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