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MTS Partners With India Unite To End Polio Now Campaign (IUEPN) for Polio Eradication Awareness Campaign

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— Specially branded bus with Polio eradication messages like ‘Polio ka koi ilaaj nahi, 2 boond har bar hai bachav sahi’, ‘Pehle 5 saal, mere bachhon ko 2 boond har bar’ will be seen on public transport buses; MTS to send out specially created SMSs, to notify their respective subscribers and customers to create awareness about Polio eradication and inform them about the upcoming Polio Rounds

New Delhi, Delhi, India, June 27, 2011 — Sistema Shyam TeleServices Ltd (SSTL) that nationally provides telecom services under the brand MTS, has partnered with India Unite to End Polio Now (IUEPN) campaign supported by UNICEF, for Polio Eradication Awareness campaign using innovative Out of Home media to spread the message. The campaign will utilize space on public transport buses, including HOHO bus in Delhi (capital’s first ‘Hop-on, Hop-off’ bus service), for spreading awareness messages on Polio eradication. The specially branded HOHO buses with messaging on Polio awareness was flagged off from Qutub Minar, New Delhi.

In addition to Delhi, similar campaign on the mass transport buses was also started in Mumbai and Kolkata. As communication partners for the program, MTS will also be sending SMSs to all its subscribers and customers creating awareness for Polio eradication and notifying them about Polio Rounds on June 26th 2011. The SMS would read: June 26 ko apne bachche ka jeevan polio se surakshit banaaye. Har baar Polio ki khuraq pilaaye

According to Shankar Bali, Chief Operating Officer, Delhi NCR & Haryana Circles, MTS India, “We at MTS believe in growing our business in a socially responsible manner. Our partnership with IUEPN to create awareness for polio eradication is a part of the same endeavor. As communications partner for the program, our plan is to use the power of mobile technology to reach out to maximum number of people and get them involved in the polio eradication program.”

The India Unite to End Polio Now (IUEPN) campaign is an initiative implemented by Aidmatrix Foundation, and supported by UNICEF and a collaborative effort between the Ministry of Health and Family Welfare (MOHFW), World Health Organization (WHO), National Polio Surveillance Project (NPSP), Rotary International, and the U.S. Centre for Disease Control (CDC).

The India Unite to End Polio Now (IUEPN) campaign leverages private sector resources to enhance polio knowledge and vaccination throughout India, specifically targeting nomad and mobile populations. IUEPN achieves this by expanding the polio communication reach to high-risk groups and reinvigorating the polio messaging campaign to the masses with innovative communication mediums such as interactive booths, SMS & voice messaging, local folk theatre along with other locally driven messaging options, posters and wall paintings. These are being implemented at public spaces like railway stations, bus stops, banks, schools, and other high visibility driven mediums and locations.

Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 80th most valuable brand in the world. In a short span of time, MTS in India has secured over 11 million wireless subscribers and under the MBlaze brand provides mobile broadband services to more than 700,000 customers in over 150 cities across the country.

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